For product and growth teams

A what's-new film for a single feature

Pick the feature launch kind or template, add your site and three short lines. AISAM records the control in your product, cuts to the beat, and you approve before anything renders.

Announce a feature

AISAM's own launch film, made with the launch format from a recording of the studio.

One feature, not a tour

Three to five shots: the pain, the new control, try it. Training walkthroughs stay on the voiceless demo format instead.

Same launch engine

Uses the launch format and Launch brief fields as a full product film — site capture, score, and UI sound.

Claims you control

Lines with unsourced numbers are refused; everything is editable on the storyboard.

Vertical by default

9:16 for Shorts and Reels; switch to 16:9 for a site hero.

Launch templates

**Is a lottery ticket worth it?**Short · 45 seconds

**Rare things happen often**Explainer · 90 seconds

**When does a shop break even?**Explainer · 90 seconds

**What a customer is worth**Explainer · 2 minutes

**Where shoppers drop off**Explainer · 90 seconds

**Is the brand deal worth it?**Short · 45 seconds

Questions

How is this different from a full launch film?

A feature launch is shorter and single-minded. A product demo launch can tour several pages and features.

Can I teach staff how to use the feature instead?

Yes. Use the training template or the How it works (demo) format — no site recording required.

Does the API support feature_launch?

Yes. Set kind to feature_launch or use format launch with a short feature list.